Earlier this week, late night talk show host Jimmy Fallon posted the following on Twitter:
A few minutes later:
Note the smart use of a hashtag, enabling others to browse book suggestions as well. Then he posted his updated list:
I love this. :-D And I've added a few books to my wish list as a result.
Then Michael Ian Black (author of I'M BORED, the picture book I illustrated last year for Simon & Schuster BFYR) and some of his Twitter followers suggested to Jimmy that he should buy Michael's book, YOU'RE NOT DOING IT RIGHT. If I had been online at that point, I would have been tweeting as well -- I *love* that book.
Anyway, it worked:
Jimmy Fallon may not be the first talk show host you think of when looking for book recommendations, but the exchange above -and especially the books he ended up choosing- made me more curious about the books that he's written himself (including a picture book!) as well as admire his Twitter savvy, including:
-- He knows how to engage his audience.
-- He used a unique hashtag to make it easier for his followers to see the rest of the conversation.
-- He uses images in his tweets to add visual interest and variety.
Even if you're not a famous talk show host, there's a lot that publishers and authors can learn from the exchange above. For more tips on using Twitter, see my Writer's Guide To Twitter.