Want to support an author's or illustrator's new book but can't afford to buy it? Here's what you can do.
The quandary: You want to support someone's new book and as much as you'd like to buy it, you can't. Perhaps you can't justify the cost of the new book right now. Perhaps your author friend is prolific and has multiple books coming out, and you can't afford to get them all. Perhaps you have so many author and illustrator friends that if you tried to buy all their books, you'd need to sell your car first. Or your house.
Here are some other ways you can show support for an author's book:
First, read the book. How do you read it without buying it? Borrow it from the library. For picture books, you could even read the book AT the bookstore.
Reserve a copy at the library. At least at some libraries, this helps show the library that at least one person is interested in that book. If popular enough, the library may order more copies.
Review/rate the book. Post a rating and/or review in sites like Goodreads, LibraryThing, Amazon, BN.com or your own blog. If you didn't like the book, don't lie. Nilofer Merchant suggests using a phrase like "this book is not for you if you are xxx" because even this kind of negative review may help others know the book IS for them. Take a few extra minutes to browse the other reviews of the book and then (if the feature's available) Like the reviews that you did like or found helpful.
When you read the book, read it where people can see it. Not sure about the rest of you, but I'm always surreptitiously checking out the covers of books that people read in public. This is where print books have the advantage of digital. Read the book on public transit, in the park, on the beach, at the airport, while waiting in line. You never know when people will decide to check out the book just because they saw you enjoying it.
Recommend the book to others through social media. Including the book cover (either scoop the cover image from the publisher/author/illustrator website or photograph the book cover in the library or bookstore) especially helps. Even just a short "Loved this book!" along with the cover will be appreciated. You can make it even more personal by adding a reason why you loved it. Take the time to tag the author or illustrator; tagging not only alerts the author/illustrator to the post but it also encourages people to click your tag link to find out more about the person.
Share and retweet the author's or illustrator's posts. Be judicious -- don't share/retweet everything, especially if you tend to share/retweet a lot on your feed. To authors and illustrators: make sure your post is PUBLIC if you want it shared. I can't tell you the number of times I've started to share someone's FB post but then discovered that it's a Friends-Only post; even if I shared it, the only people who see it would be our shared friends who already have it in their feed. If you're confused, read this FB support page about how to control who sees your posts.
Post a photo of the book in the wild. Especially around launch time, I find that social media sometimes gets inundated with images of just the book cover. Make your post more personal by taking a selfie of you holding the author's book, or another reader with the book -- photos with people in them always get more Like-love. Or take a photo in a fun setting, like adding a cup of tea beside a picture book about a tea party, for example. Or if you see the book in your local bookstore or library, take a photo and tag the author or illustrator. I can't speak for other author/illustrators, of course, but I always appreciate when someone does this.
If the author or illustrator is on YouTube, subscribe to their channel so you can more easily find out when they upload new trailers or videos.
Talk about the book. Don't underestimate the power of word-of-mouth. Recommend the book to friends, work colleagues, your local bookseller and librarian. When a friend of mine recommends a book they personally like and think I'd like, too, I pay MUCH more attention than when I see a generic "this new book just came out, you should get it!" post on social media.
Whether or not you can afford to buy my book(s), THANK YOU SO MUCH to everyone who has supported me and my work! I really appreciate it.
Do you have other suggestions about how to support book authors and illustrators? Please post below.
How To Support An Author's New Book: 11 Ideas For You - by Chuck Sambuchino on Writer Unboxed
How To Support An Author - by Nilofer Merchant
5 Quick Ways To Support Your Favorite Author - by Dorothy Wiley
How To Support An Author Beyond Buying Their Book - by Erin in Pub Crawl