I first met John Martz at a National Cartoonist Society party in Toronto a few years ago and am also a fan of his popular illustration and cartooning blog Drawn. In addition to his professional comics work, John is the illustrator of several picture books including Dear Flyary from Kids Can Press, written by Dianne Young, and most recently he adapted the classic Abbott & Costello routine Who’s on First? into a picture book from Quirk Books. His first graphic novel, Destination X, will be released in May from Nobrow Press. John is also the founding editor of the popular illustration and cartooning blog Drawn.
Q. How did this project begin?
I was approached by the publisher, Quirk Books. I got the email while I was sitting in a coffee shop in Wellington, New Zealand on my honeymoon, which was a nice addition to the trip. The book was published in cooperation with the estates of Abbott and Costello, so there were no copyright hurdles that needed jumping, at least not in regards to my duties -- the material was already approved by the time I was brought aboard.
Q. What was your illustration process for WHO'S ON FIRST?
The manuscript for the book was essentially the script from the original Who's on First? comedy routine verbatim, although there were a few things removed or edited just for simplicity and kid-friendliness. Because the material is completely dialogue-driven, it was a given that the story would be presented in comic-book-style with speech bubbles.
My first task was breaking down the dialogue into pages and spreads. I printed out the script and cut out the different pieces of dialogue so I could manually move the bits of paper about until I had figured out the optimal breakdown from which to start thumbnailing. They took up the entire floor of my studio. The illustrations were created digitally, but this physical cut-and-paste way of figuring out pacing and is much easier when you can just move stuff around at will and stand back to look at everything.
The process was pretty straightforward then -- I presented the publisher with a thumbnailed version of the book, I incorporated their feedback into the first draft, and then after an additional round of feedback, I completed the final illustrations. As for character design, I was told I didn't need to worry about making the characters look like Abbott and Costello themselves, and that the characters should be animals.
Q. What advice do you have for aspiring children's book illustrators?
This is only my second picture book, so I'm still a relative newcomer to the field. Attending comics shows like the Toronto Comics Arts Festival and SPX in Maryland has been a great way to meet and interact with publishers and fellow artists. My first picture book Dear Flyary, written by Dianne Young, was the direct result of meeting my editor while manning my table at TCAF.
I'm still learning a lot about self-promotion. I'm a little leery of the hard sell online because it contradicts the types of artists and writers I tend to follow on Twitter and social media. Genuineness goes a long way online, and I prefer to follow creative types whose updates aren't just a stream of self-promoting ads. I end up supporting the artists, instead, that provide me with a real sense of personality and likemindedness who produce great work. I think it's a delicate balancing act between promoting your work and trying not being a carnival barker.
My method is to just be myself online, and develop the trust and goodwill with the small-but-growing audience I have, and to hope that when I have new work to share, that my friends and fans and readers will be receptive and want to share it as well.
Q. What are you working on now? Any other upcoming events or other info you'd like to share?
I just finished my third picture book, Black and Bittern Was Night by Robert Heidbreder, which will be out from Kids Can Press in time for Halloween, and I have a science fiction graphic novel called Destination X that will be out from Nobrow Press in May, debuting at TCAF. A collection of my webcomic Machine Gum will also be debuting at TCAF from La Pastèque.
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