« Interview with YA author Deborah Kerbel | Main | E-Book Readers for the iPad »

What e-book seller Kobo learned in 12 months about selling e-books (Video)

This is a video of a presentation given by Michael Tamblyn, the VP Content, Sales and Merchandising at Kobo. The presentation was called "Lessons Learned from Shortcovers and Kobo: A Year in the Life of the What and How of Selling eBooks."

I like the fact that Kobo is very interested in what their customers want, and is willing to make adjustments based on their findings. I also admire them for admitting what mistakes they made, and learning from those mistakes.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>